ELEMIS Cleansing Mousse Launch
Celebrating the launch of the new Elemis Pro-Collagen Cleansing Mousse with a day of guided breathwork, flow classes, mini Elemis facials and cloud-like wellness smoothies at The Method, transformed into the Elemis Cafe & Studio.
Thoughtful branded touch points including engraved water cans, branded coffee and smoothie cups, laser-cut branded metal cafe menu, embroidered towels and yoga mat tote bags and more. Cloud-inspired floral arrangements and installations throughout with styling elements selected to compliment the venue and nod to the subtle and soft campaign colour palette.
LBTY x RA Collaboration Launch Dinner
Creative Concept & Direction, Production & Project Management.
An exclusive, intimate dinner in the Life Drawing Room at the Royal Academy of Art to celebrate the launch of new fragrance 1875 for LBTY in collaboration with the Royal Academy of Art. Table scaping and design inspired by the monochrome lid design of the perfume, with floral meadows featuring florals and aromatics from the fragrance, branded place settings with embroidered napkins and stamped butters, modern design items from HAY to juxtapose the old design of the space and an immersive dessert with guests being served a pillow, which when served with their dessert, an 1875 infused air was omitted.
Liberty Beauty Advent Calendar | Covent Garden Pop Up Activation
Creative Concept & Direction, Production & Project Management.
To round-off the Liberty Beauty Advent Calendar launch activity for 2025, I produced Liberty’s first Covent Garden pop-up, activating at the famous location to engage with the public and build awareness for the product. Ice cream brand Araw offered the public a free scoop of custom flavour ice cream, each of which offered the chance to win 1 of 10 Liberty Beauty Advent Calendars using a ‘peel and reveal’ sticker mechanic.
Liberty Beauty Advent Calendar | PR Gifting
Creative Concept & Direction, Production & Project Management.
To celebrate the annual launch of the infamous Liberty Beauty Advent Calendar, I produced a fleet of custom produced Beauty Advent Calendar Piaggio vans to deliver a preview of the calendar to key influencers and press around London a week before the official launch.
Recipients received the calendar hand delivered by our Liberty ambassadors alongside an Eton Mess Beignet Bun by Fortitude Bakehouse in custom Liberty packaging.
Liberty Beauty Trend Report 2025 Press Breakfast
The first Liberty Beauty Trend Report Breakfast. Styled leaning into the colour palette and design of the report and featured products. Thoughtful branding and menu design by artist in residence Jessica Rose Bird with a curated menu inspired by the trends outlined in the report.
Liberty x Leith Clark 150th Anniversary Collaboration | Launch Dinner & Performance
Creative Concept, Production & Project Management.
Carefully curated dining experience to celebrate Liberty’s 150th anniversary collaboration with Leith Clark. With live silk scarf embroidery, tarot card readings, live typewriter poetry, a surprise musical performance and thoughtfully created dinner styled to lean into colour palettes and mood boards from the campaign featuring key Liberty brands from Fornasetti to Astier De Villate, followed by a ceremonial serving of a giant Italian-style wedding cake by Lily Vanilli.
Liberty x Wicked Collaboration | PR Launch Breakfast
Creative concept developed to celebrate the launch of the Liberty x Wicked Christmas collaboration.
Live musical theatre and instrumentalist performances programmed throughout the day, collaboration with JENKI Matcha to create Pink & Green character-inspired Matcha Lattes, Live Floristry giving guests their own tulips to take home, bountiful breakfast banquet with custom Pink & Green donuts from Donutellier and thoughtful food branding.
Astier de Villatte x Grace Coddington Collection |Drinks Reception
Drinks and canapé reception to celebrate the launch of Astier De Villatte’s collaboration with the iconic Grace Coddington.
Liberty Beauty Advent Calendar Launch Party
Creative Concept & Direction, Production & Project Management.
Transforming a private landscaped London garden into a Liberty British Summer party to celebrate the launch of the Liberty Beauty Advent Calendar for 2025, as part of a wider concept developed for Liberty.
Guests enjoyed bountiful summer-inspired catering by Cellar Society with beautiful ceramics from Sharland, serveware and ambient lighting from Addison Ross, English Sparkling Wine provided by Roebuck and cocktails created with Casamigos and Tanqueray NO.TEN.
With a specially curated set-list from the 8-piece brass band the Brass Funkeys to set the mood whilst guests played LBTY ring-toss, received hand illustrated Beauty Advent Calendar cards by the artist himself, Clym, and had their wellness oracles read by the Hackney Witch.
The event teased the custom fabricated Liberty Beauty Advent Calendar Citroen H van, as part of a social campaign, soon after to make an appearance at Covent Garden, from which ice cream brand Araw served a custom collagen-infused ice cream.
